Whether you're heading out on a date or celebrating with your friends, the season of love could be the perfect excuse to experiment with your makeup.
From soft styles to bold siren eyes, we’ve rounded up some Valentine’s makeup ideas to get you ready for the occasion
Cute Makeup Ideas for Valentine’s Day
Cute makeup is having its moment right now. Think doll-like eyes, pink hues, glossy finishes, and lots of blush – ideal if you’re going for a sweet, flirty look.
Here’s some ideas on how to embrace this aesthetic:
Doe Eyes
Doe eyes are a must for Valentine’s. Their wide-eyed appearance gives off a soft, pretty vibe.
To achieve them, go for fluttery lashes, matte lids, and limit dark eyeliner to your upper lash line. For your waterline, stick to a light shade (like white) to brighten your eyes.
Instead of doing thick strokes of eyeliner, focus on enhancing your natural lash line with a light touch. This will make your eyes look fuller while keeping your makeup subtle.
Pastel Eyeshadow
Valentine’s day is an excuse to dive into your rosy palettes. Whether you prefer soft pinks or lilac hues, pastel shades create that whimsical, romantic feel that pairs perfectly with the spirit of the occasion.
Blend a pink shade across your lids for a romantic vibe. Then, consider adding a little highlighter to the inner corners to make your eyes pop.
Coquette Makeup
If you’ve been on TikTok recently, your page is likely filled with everything coquette: pastel hues, dainty outfits, and bows – perfect for a cute Valentine’s look!
To achieve this aesthetic, skip foundation or keep it light. Using a beauty sponge could help to give you a soft, dewy finish.
Brighten up your under eyes with concealer, and don’t hold back on the blush. The key here is to sweep it over your cheeks and your nose for a sunkissed effect.
Finish by applying highlighter to your cheekbones, brow bone, and nose bridge for an extra glow. On your lips, go for a soft pink with a touch of gloss for a radiant touch.
Don’t forget your mascara, and a little pink eyeliner if you’re feeling a little more adventurous.
Simple Valentine’s Day Makeup Ideas
If you’re after something quick and easy, our simple Valentine’s makeup ideas will make sure you’re effortlessly on theme.
Here are a few of our favourites to get you started.
Eyeliner Hearts
For a fun and flirty twist, why not try drawing tiny hearts with eyeliner? They’re easy to create and could add a romantic twist to your everyday makeup.
Whether you want to draw them under your eyes or along your lids, it’s up to you. While your black liner will do the trick, we recommend choosing a pink or red shade, to match the occasion.
No-Makeup Makeup
If you’re in the mood for something effortless, no-makeup makeup is a great option.
This fresh-faced look keeps things low-key for a movie night in or a dinner date at home. To achieve this look, consider skipping foundation or opt for a tinted moisturiser.
Keep your mascara and eyeliner minimal. Instead, try taking a brown eyeliner and dotting some faux freckles across your cheeks for a more natural finish.
Finally, fluff up your brows with a spoolie, add lots of blush across your cheeks and nose, and apply a tinted lip balm for a pop of colour.
Glittery Eyeshadow
Add a little sparkle to your Valentine's Day with glittery eyeshadow. If you want to add a bit of shimmer to your look with minimal effort, this could be one of the easiest ways!
For simplicity, choose just one shade – pink or red works well to keep you on theme. Sweep the shadow across your lids using your finger or a medium-sized eye blending brush.
Bold Valentine’s Makeup Ideas
Valentine’s Day is the perfect occasion to make a statement with your look. From red lips to stand-out eye makeup, we’ve got you covered.
Here’s some ideas on how to go-all-out this February.
Smokey Eye
The classic sultry, smokey eye is always a good choice for a date night, as this adds some depth and drama to your makeup.
To create this look, you’ll need three shades: a neutral base, a darker colour, and a shimmer. But you don’t always have to choose browns or greys - for a Valentine’s spin, why not try a light pink base, a burgundy crease, and a sparkly coral shade on the lid.
Red Lipstick
Nothing says bold like a red lip! It’s timeless, striking, and perfect for making a lasting impression.
If bright red feels a bit daunting, don’t worry – there are plenty of shades to choose from. From corals, to plums, we believe there’s a match for every skin tone.
Siren Eyes
If you’re on TikTok, you’ve probably seen the siren eye trend. Creating a sultry finish, this look is sure to turn heads.
Start by blending brown eyeshadow along your upper lash line, carrying it to your outer corners. Then, apply black liner, starting at the middle of your eye and winging it outwards.
Blend it with the shadow for a seamless finish, and line the inner corners of your eye to complete the look. Don’t forget to finish with a volumising mascara for an extra lift.
Whether you’re going cute, simple, or bold, there’s a Valentine’s look for everyone.Have fun experimenting with your makeup this Valentine's season and enjoy the magic of the day! If you’re opting for a bold lip this year, check out our expert guide on finding a red lipstick shade that works for you.
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