Do you know your AHA’s from your BHA’s? Your Hyaluronic acid from your Glycolic acid? A few years ago, the ingredients listed on the back of our beauty products probably read like a foreign language. But now, in a time where we are questioning every ingredient and forums are filled with extensive threads on the benefits of Retinol, are we all becoming a Skintellectual?
Less than a decade ago, luxurious face creams with price tags in their hundreds that promised to erase every visible line on our foreheads where the crème de la crème of the beauty hall. Humble words like ‘perfecting’ or ‘refining’ saw us handing over our hard-earned cash in the hope of achieving complexion perfection. Fast-forward a few intellectually-led years and think science-based brands, innovative ingredients and high-tech application methods.
Niod
Niod, or Non Invasive Options in Dermal Science as it’s less commonly known, is an innovative skincare brand led by science. With a product portfolio that appears as though it has come straight out of the lab, this tech-focused brand champion products such as Copper Amino Isolate Serum 1.00%, Multi-Molecular Hyaluronic Complex and Superoxide Dismutase Saccharide Mist. With an ethos to target the more educated customer, Niod aim to encourage more education at large. Their range offers an extensive selection that can be used independently or collectively to achieve optimum results. Using scientifically proven ingredients which work to provide natural results, this innovative brand isn't for everyone, but those that get it, really get it.
Do You Know The Benefits Of Retinol?
Many beauty-buyers now want an insight into the scientific reasons behind the ingredients in their products, opposed to simply being told that they work. The science-savvy skincare shopper knows that storing products in glass jars rather than an airtight pump might leave them exposed to oxidation damage, for example. But where has this knowledge come from and why are we so eager to know more?
In a time where forums are filled with extensive threads on the benefits of different alpha-hydroxy acids and being a skincare blogger is a legitimate career, there's no denying that the internet has had a profound effect. Not only can you access all you need to know on each and every ingredient, there are a plethora of websites and blogs that have already done the ground-work for you. Our very own Skincare Glossary breaks down key ingredients so you don't have to!
Zelens
A few years ago, we would happily use our serum followed by our moisturiser and call it a day. Now, we have boosters, concentrates, essences and mists designed to fine-tune our mundane routine in line with the Korean approach to multi-step skincare. Zelens line of Treatment Drops allow you to give your daily serum a serious kick of Vitamin A, C or D to overtly enhance your regime. Zelens innovation is driven by founder Dr. Marko Lens'. With 20 years experience in the industry, his research into skin ageing, clinical experience as a plastic and reconstructive surgeon and his deep knowledge of formulation chemistry combined with the active biotechnology ingredients used in their range promises to deliver long-lasting, powerful results.
